Targeting
Branded virtual gifts are given from one friend to the next on social networks. This type of social referral is not only a powerful influence on subsequent purchase behavior it is also targets people selectively.
After all, friends don’t give friends gifts they won’t appreciate. So through the simple act of giving, you have consumers not only acting as a brand advocates but targeting your message to those most likely to appreciate your brand, message, or offering. In the end, what you get is a highly-honed program that targets people by affinity and interest based on factors not available in any database.
- How It Works
- Campaigns
- MySpace
- Reach
