Hot off the presses: Standardized social media definitions and metrics  05.07.09

We all know how hard it is to measure the success of marketing via social media. The Interactive Advertising Bureau released a highly ambitious document that may help by getting ad agencies, advertisers and content producers on the same page.

The goal of IAB’s newly developed set of terms and metrics is to codify social media categories and how they are measured — in the name of consistency.

Source
IAB Social Media Metrics

Posted by Nir Eyal / Permalink /

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