Blog
Why a Billion Branded Virtual Goods Matter 09.03.09
Sometimes you don’t realize how important a milestone is until you pass it.
Last week, AdNectar counted over one billion branded virtual goods served since the company’s founding. That’s right…across countless applications on Facebook and other social networks, publishers have opened up their generic virtual goods catalogs to brands, and in the process invented an entirely new approach to advertising.
Brands like Trident discovered how to put smiles on people’s faces when they sent “a Little Piece of Happy.” Godiva helped people greet their special someone with an elaborate box of chocolates. ABC family helped their fans play virtual gigs with “Ruby and the Rockits” branded instruments…driving trailer views and tune-in. Johnny Walker and Malibu added a dash of style and fun to sending virtual drinks, engaged their most passionate consumers, and gathered registrations for future promotions.
So why do one billion branded virtual goods matter? It demonstrates that this new form of advertising is real. Marketers are renewing test campaigns, publishers are allocating top ‘shelf space’ to promote them, and consumers are embracing the format. In fact, consumers prefer branded virtual goods…which increase visits and time spent on our publishers’ sites. What other type of ads do that?
A billion branded virtual goods served means that when you create advertising people like, a broadcast turns into a conversation…and your customers start to smile.
Posted by Michal Bortnik / Permalink /
Get our RSS