
How it Works
AdNectar campaigns turn real consumers into brand advocates through the simple act of giving. It all starts with a branded-virtual gift. Consumers see your gift in an application catalog and pick it to give to a friend or a group of friends. The friend clicks on the link included in the gift and is taken to a rich-media landing unit where they are able to experience the brand more fully.
| seed strategically | engage instantly | share socially |
|---|---|---|
| branded virtual gift | rich-media landing unit | optimization viral functionality |
| target your audience by interest and demographic | bring your content to where your customer spend the most time while online | get users to spread your message |
AdNectar technology tracks the entire process to provide you with meaningful metrics including the number of impressions, number of gifts posted to profiles, click throughs to the landing unit received, viral spread, and more.
