Birthday Calendar
Birthday Calendar is a popular application catalog that reminds people on Facebook to give virtual gifts in time for birthdays and holidays.
Here’s an example of a campaign we fielded with Godiva Chocolates just in time for Valentines Day 2009:
This campaign was both viral and selective in its targeting. Viral because people loved to showcase the hearts they received on their Facebook profiles. Selective in that the campaign effectively reached chocolate lovers.
- How It Works
- Campaigns
- MySpace
- Reach
