
Friends for Sale
When you field a branded virtual gift campaign on Facebook, the person giving the gift controls where the gift will show up. Most campaigns encourage the gift giver to showcase the gift on the recipient’s profile page.
Additional placement opportunities happen as the gift giving is noted in the news feed and mini feed of both the gift giver and the recipient. Comments on a gift are also noted. This type of activity highlights your branded-virtual gift throughout the gift giver’s circle of friends.
Facebook – and all social network – changes its user interface from time-to-time. AdNectar follows these changes as they happen— so you don’t have to.
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