Glossary
A selective glossary of some of the words we use
Catalog
Also knows as a third-party application which is produced by a publisher. We prefer to call these catalogs which parallels what you see in the real (as opposed to the virtual) world.
Landing page
A web page created to support a particular marketing campaign that otherwise would not need to exist. Landing pages may exist on your site - or can be hosted elsewhere. AdNectar landing units are pop ups versus a full page that include rich media functionality and integrate right into the social networks.
Virtual gift
A gift consisting a picture of an item, instead of the item itself, usually purchased and given on the ‘net.
