Awareness
Method Home Care and Personal Products is one company that turned to AdNectar to turn consumers into brand advocates. A study we fielded in conjunction with the Method showed that after the store shelf itself the #2 way people heard about the product being promoted was by receiving it as a virtual gift. Given the category - which is typically low involvement - this finding was completely unexpected ... both at AdNectar and at the client.
Results used by permission of Method Home Care and Personal Products.
