Engagement
Campaigns fielded on AdNectar drive engagement through multiple touchpoints. A recent AdNectar campaign delivered over 1,200,000 branded-virtual goods for Godiva chocolates just in time for Valentines Day 2009. Purchase intent among people receiving the Godiva chocolate as a virtual gift went up 20% versus the control. Be wary of competitors that may claim to deliver a huge number of virtual gifts placed into profiles. Without engagement, you won’t be moving the needle on the metrics that really matter to your business.
Adoptions are the total number of gifts placed into profile pages whether given as gifts initially or due to viral activity.
Results used by permission of Godiva Chocolates.
