Purchase Intent
A recent AdNectar campaign delivered over 1,200,000 branded-virtual goods for Godiva chocolates just in time for Valentines Day 2009. Purchase intent among people receiving the Godiva chocolate as a virtual gift went up 20% versus the control.
For perspective, Dynamic Logic’s MarketNorms Database of over 700 campaigns shows that the impact of a single campaign on purchase intent averages ~2%. In this context, the 20% lift in purchase intent resulting from the AdNectar campaign is significantly above industry norms.
Results used by permission of Godiva Chocolates
