What We Offer
More and more brands are using branded-virtual gifts to extend their reach and bring the brand experience into social networks in a way that consumers find fun and engaging. Campaigns fielded through AdNectar:
- reach socially connected consumers where they spend the most time online
- extend the brand experience into social networks
- turn consumers into brand advocates through the simple act of giving
Virtual gifts turn real consumers into brand advocates
Through the simple act of giving
When someone gives your brand as a virtual gift, they are endorsing your brand. This endorsement is powerful ... especially because it happens within a social environment. Studies show that the #1 influential source in marketing is person-to-person referrals, also known as word of mouth. Social referrals are not only powerful they’re highly targeted.
“ .... virtual goods are essentially social artifacts that people use to gain status among online peers. That makes them a better fit than traditional advertising on socially oriented sites.”
BusinessWeek, October 2008
